WHAT DO MOTHER’S WANT FROM A MARTIAL ARTS SCHOOL?
80% of inquiries of our martial arts program come from Moms.
95% of mothers say the crucial element that keeps them coming back is the instructor.
Mothers intuitively know that a quality instructor is why they join. The instructor is the message.
They are absolutely right.
Good instructors do not just teach technique but set the tone for the training experience.
The instructor should have mastery of technique (Authority) and care about the student (Knowledge), and patience to help the student.
They also understand that an instructor can make classes fun or boring for kids.
The last thing a Mom wants is to force her child to go because that makes it harder for her.
50% stay at or choose a school because of it’s convenient location. Busy Mom?
Most Moms get up at 5:00 a.m., shower and get dressed.
They then get their kids up at about 6:00 a.m., and feed, dress, and get lunch ready for school.
Then leave the house around 7:00-7:30 and drop off the children at school or multiple schools.
They grab coffee, park and are at work at about 8:00 a.m.
They start their work day, eat lunch at noon, and get back to work.
Then leave work, battle traffic and pick-up the kids by about 5:30 or 6:00, drive home and start home work. Mom then starts making dinner and getting the kids to wind down.
Feeds her family and then puts the kids to sleep at about 8:00 or 9:00.
She then spends a little time with her hubby and it is about 10:00/11:00.
By the way, their are no days off from being a mom either.
Finding a way to fit martial arts can be a challenge.
That is why multiple class times, days, and flexible schedules with convenient location are why Moms choose a school.
Moms are shrewd shoppers, they are conscience of price.
A mother is not looking for an expense, but “help”.
This means helping her son or daughter find an activity that builds character.
Mothers want value and understand that the lowest prices does not mean best value.
Moms want better service and peace of mind that comes with price.
However, there must be a reason on why something is priced the way it is and must be explained first, before she buys.
Are you a mom? Do you think this view is accurate?